Fuji Xerox Australia Accelerates Creating Synergy in Fujifilm Group to Continue Delivering Innovation

Announces Name Change from April 2021 to FUJIFILM Business Innovation Australia

Fuji Xerox Australia announced today that it is changing its name to FUJIFILM Business Innovation Australia from April 2021. Other Fuji Xerox affiliates and sales companies across the Asia Pacific including Japan will also change their names respectively from April 2021.

The new name represents Fuji Xerox’s commitment as part of the Fujifilm Group―which promotes “Value from Innovation” as its corporate slogan―to expand into a wide range of business areas going forward and to always continue delivering business innovations.

“We are very pleased to announce our new company name which signifies another positive step towards our customer promise of delivering leading innovation in document-related solutions, services and technologies.

The synergies that will be created by collaborating closer with the global Fujifilm Group will ensure that we continue to deliver outstanding products and services to help Australian customers in their successful business transformation journey both now and well into the future, says Takayuki Togo, Managing Director, Fuji Xerox Australia.”


About Fuji Xerox Australia


Founded in 1960 in Australia, Fuji Xerox Australia Pty Ltd is a leading company in offering Australian organisations smarter ways to work with its document-related solutions and services. We also sell, service and support world-class office multifunction devices, printers and production printers.

Fuji Xerox Australia have service and support coverage in all capital cities and through an Authorised Dealer network also have extensive regional sales and service coverage across 32 locations that sets us apart from anyone else in our industry. In 2018, Fuji Xerox Australia was recognised by the Good Company’s 2018 Best Workplace to Give Back. We ranked 14th for a range of programs that support the environment and communities in which we work as well as providing our employees with volunteer leave and matching employee donations.

We’re proud of the 60-year history in Australia of transforming the way people work through providing leading document-related solutions, services and technologies. Through our strong commitment to innovation and sustainability we will continue to provide smarter ways of working for years to come.